the essence of what makes us great

My recent talk at MG Fest, part of the Chicago Convergence. Getting down to the core of what makes brand experinces great, vibrant and lasting.

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new bright day

In working with clients to get at the underpinnings, dna, stuff that defines them I search for their authentic values, deeply held beliefs, emotions, behaviors. Eventually these become the foundation of their brand experience.

On this bright new day In America it struck me that like great brands, Barack Obama’s appeal is rooted . . . → Read More: new bright day

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