I’m thinking about story telling. How we pass the word down about the places we’ve been, people we’ve seen, and the odd, hilarious, way-out and wonderful situations we find ourselves in.

My hunch is that it’s all about connection for me. The connection I make with the story I’m telling, brings new insights, emphasizes things . . . → Read More: stories


new year, new scent

It’s a new year full of promise, hope, challenge and the potential for self-definition.

As we consider all of this, how about a small indulgence in the – your brand is you – department; wearing a scent that’s not likely to be worn by the man or woman sitting next to you on the . . . → Read More: new year, new scent


the real deal

Of the many musical/cultural events that I’ve been able to attend over the last thirty years or so one stands head and shoulders above all of the rest .. it’s the New Orleans Jazz & Heritage Festival. This year Jazz Fest marks its 40th anniversary with a captivating, scintillating line up, just announced. . . . → Read More: the real deal


soul + design

Taschen, the German publisher with stores in the US, abroad and online offers a terrific collection of highly visual books for design lovers, architecture, fashion, art, pop culture, travel enthusiasts and people that simply like good books.

Among this year’s best is Soul i-D, a collection of stirring musings on family, global . . . → Read More: soul + design


listen and save lives

Today, World AIDS Day, marks the long awaited launch of (RED) WIRE, a new online digital music magazine designed to eliminate Aids in Africa.

(RED) WIRE promises to bring us exclusive music from major artists, featured artist showcases and the added impact of your music interest making a difference .. saving lives in Africa.

. . . → Read More: listen and save lives


missed beat

Sadly, Mitch Mitchell left us this week. He passed away on Wednesday at the age of 61, of natural causes after completing the first US leg of the Experience Hendrix tour.

He was an amazing drummer who managed to hold down the beat in the Jimi Hendrix Experience by fusing R&B backbeats with Elvin . . . → Read More: missed beat


new bright day

In working with clients to get at the underpinnings, dna, stuff that defines them I search for their authentic values, deeply held beliefs, emotions, behaviors. Eventually these become the foundation of their brand experience.

On this bright new day In America it struck me that like great brands, Barack Obama’s appeal is rooted . . . → Read More: new bright day


jazz magic

Avishai Cohen has been called “one of most gifted bassists of his generation” by the New Yorker and Down Beat Magazine says he’s “a musician who is a jazz visionary of global proportions”. He was a founding member of Chick Corea’s sextet, Origin, a member of the Danilo Perez Trio and has accompanied everyone . . . → Read More: jazz magic



Hello and welcome to be sparked.

Over the years I’ve become exceedingly curious and deeply passionate about things, places, experiences that hold a special authenticity, a real soulfulness that’s palpable. That notion guides the way I work with businesses to uncover the ”stuff” that makes them distinctive … and the way . . . → Read More: welcome