new bright day

In working with clients to get at the underpinnings, dna, stuff that defines them I search for their authentic values, deeply held beliefs, emotions, behaviors. Eventually these become the foundation of their brand experience. 

On this bright new day In America it struck me that like great brands, Barack Obama’s appeal is rooted in beliefs that turn into tangible actions and experiences.  

The top 5 steps to this brand of greatness:

  1. Stand for something rich, memorable, remarkable
  2. Demonstrate your beliefs in all that you do and say
  3. Tell the truth – especially when it’s hard to
  4. Design the “experience” around human behaviors
  5. Create a compelling future and help people move toward it
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